Braynex Privacy Policy
Last updated: 2025-11-24
Braynex (“we”, “us”, “our”) operates the website braynex.io and provides AI-powered SEO, content analysis and marketing tools. We are committed to protecting your privacy and ensuring that your personal data is handled securely and responsibly.
This Privacy Policy explains what information we collect, how we use it, and the rights you have under applicable data protection laws, including the UK GDPR and Data Protection Act 2018.
1. Information We Collect
1.1 Information you provide directly
We may collect the following when you use our website or services:
- Name
- Email address
- Account details (passwords are securely hashed and never stored in plain text)
- Billing information (processed securely by third-party providers such as Stripe)
- URLs and website data you submit for analysis
- Any content you enter into our AI tools
1.2 Information collected automatically
When you visit braynex.io, we automatically collect:
- IP address
- Browser type and version
- Device information
- Usage data (pages visited, time spent, errors, referring URLs)
- Cookies (see section 8)
1.3 Third-party data
If you sign in using a third-party provider (e.g. Google), we may receive basic profile information from them, such as your name and email address.
2. How We Use Your Information
We use your information to:
- Provide and maintain our AI tools and platform
- Perform SEO checks, audits, competitor analysis and content generation
- Improve our services, user experience and security
- Process payments and subscriptions
- Communicate with you about your account or support requests
- Send updates, marketing emails or product announcements (you can opt out at any time)
- Detect, prevent and investigate misuse or fraud
We do not sell your personal data.
3. Legal Basis for Processing (UK GDPR)
We process your data under the following lawful bases:
- Contractual obligation – to provide the service you signed up for
- Legitimate interest – to improve our platform, prevent abuse and run analytics
- Consent – for marketing communications and cookies
- Legal obligation – where required by law
4. How We Store and Protect Your Data
We use secure, industry-standard systems to store and protect your information.
This includes:
- Encrypted data transmission (HTTPS)
- Encrypted storage for sensitive data
- Strict access controls
- Regular security audits
- Secure third-party hosting providers
Passwords are securely hashed and cannot be viewed by us.
5. Sharing Your Information
We may share data with trusted third parties only when necessary to operate our services, such as:
- Payment processors (e.g., Stripe)
- Analytics tools (e.g., Google Analytics)
- Email and communication providers
- Infrastructure providers (servers, databases, cloud storage)
All third parties are vetted and must comply with data protection laws.
We do not sell or rent your personal information.
6. International Transfers
Some partners and service providers may be located outside the UK.
When data is transferred internationally, we ensure appropriate safeguards are in place, such as:
- UK GDPR adequacy decisions
- Standard Contractual Clauses (SCCs)
7. Your Rights
Under the UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate information
- Delete your data (“right to be forgotten”)
- Restrict processing
- Object to certain uses
- Data portability
- Withdraw consent at any time (for cookies or marketing)
To exercise your rights, contact us at:
8. Cookies
We use cookies to:
- Enhance website functionality
- Improve user experience
- Analyse usage and performance
- Remember login sessions
You can adjust your cookie preferences through your browser settings or our cookie banner.
9. Data Retention
We retain your personal data only for as long as necessary:
- Account data: kept while your account is active
- Billing records: retained for legal and tax purposes
- Website logs: typically retained for 30–180 days
- AI tool inputs: stored temporarily for processing unless explicitly saved by you
You may delete your account and request full removal at any time.
10. Children’s Privacy
Braynex is not intended for children under 16.
We do not knowingly collect data from minors.
11. Changes to This Policy
We may update this Privacy Policy from time to time.
Any significant changes will be posted on this page with a new “Last updated” date.
12. Contact Us
If you have any questions, concerns or data requests, please contact us at: